Our Story
Our Cocoa Story
Our First Launch
Feastables began as a fun, better-for-you snack brand, inspired by MrBeast's journey with Crohn's and his mission to make great-tasting, accessible snacks.
The MrBeast Bar Wasn't Just a Chocolate Bar
It was a flavor-packed adventure, complete with gamified experiences, fan engagement, and over-the-top stunts.
Our Standards & Our Responsibility
As we grew, so did our standards and our responsibility for what we make and what we stand for. We reformulated our recipes for an even bigger, bolder flavor and redesigned our packaging and bars to match.
The Hard Truth Behind the Cocoa Industry
Along the way we uncovered the hard truth behind the cocoa industry, and how cocoa is farmed in some regions: 1.5 million kids in child labor, widespread poverty, and systemic injustice.
We Knew We Had to Take a Stand
And change chocolate for good.
A New Mission
Now, at the core of Feastables is a new mission: eradicate child labor in the cocoa industry. Our cocoa is 100% Fairtrade certified. We pay farmers the living income reference price or the market price, whatever is higher! And we only partner with farms that actively protect children. And there's more to come.
Bolder Flavor and a Bigger Purpose
We still bring the fun — now with bolder flavor and a bigger purpose. From chocolate bars to cups and beyond, every bite helps build a better future for the people behind it.